Editorial
Producer profiles, vintage journals, photography direction, and long-form writing — the agency's content engine.
Cobalt Wine Agency · Est. 2026 · San Francisco
CobaltWine · Agency
A wine agency for the press, the room, and the page — not the invoice.
Cobalt does not sell wine. It tells the producer's story — through press, events, education, content, and partnerships — and hands the commercial conversation back to Viridian Wine Co.
Services
We build the cultural surface around a producer.
Press placements, masterclasses, sommelier dinners, content campaigns, and editorial — three studios, one producer commitment.
Cobalt Studio
Cobalt Field
Events & masterclasses
Sommelier dinners, trade tastings, on-premise activations, producer visits, and festival presence.
Cobalt Press
Media relations
Press kits, journalist hosting, regional and national placement, awards submissions, and podcast outreach.
Approach
Editorial, not promotional. Curatorial, not commercial.
EditorialCuratorialProducer-ledPress-fluentCulturally literate
Not a wholesaler. Not a storefront. Not a PR mill. Cobalt builds press, programming, and cultural presence — and never touches the order book.
Brand architecture
A clean wall between commerce and culture.
Two companies. One producer commitment. Cobalt builds the story; Viridian owns every commercial conversation.
This house · Promotional
Cobalt Wine Agency
Press, events, education, content, partnerships, and editorial. Builds cultural presence for distinctive producers — without touching pricing or allocation.
cobaltwineagency.com
Sister · Commercial
Viridian Wine Co.
Importer, wholesaler, portfolio, allocation, pricing, distribution, and DTC. Owns every commercial conversation with the trade and the consumer.
viridianwine.comThe Group
A house of Aequitas Wine Holdings.
Cobalt and Viridian are sister houses under Aequitas — shared producer roster, separate identities. All purchasing, pricing, and allocation inquiries belong to Viridian.
Contact
For the press, the room, and the page.
[email protected]Journalists, sommeliers, and event partners welcome · Purchasing & allocation → Viridian Wine Co.